Notice anything peculiar about our latest model, the Carpe Diem? You won't find it in its timelessly designed case, its stitched leather strap, or its perfectly applied hour and minute hands. You will find it on the dial: yes that's right, the numbers are applied counter-clock wise! While it is an absolute fact of life that we cannot turn back time, we thought it would be nice to have a watch that appears to be doing just that. Seeing time turn backwards will take some getting used to, but it will be a guaranteed conversation starter from the get-go.